Fellow Cattlemen,

It is with great excitement that we bring you the 2012 Select Sires Beef Sire Lineup. We are honored to present you with an exciting blend of proven sires that have become trusted household names, rising stars that are proving their worth with each additional progeny record, and a set of the most elite and highly recruited young sires in AI. Every bull in this book has a unique story of performance, individuality and quality that place him in elite company and truly make him a "Select Sire." Our team goes to great lengths to ensure that no stone is left unturned in the process of evaluating a bull for our program. We believe in selecting bulls from reputable breeders with reliable data reporting and a history of producing cattle that excel for customer satisfaction.

We believe modern AI sires should do many things well and we are committed to delivering on our promise of Calving Ease, Carcass and Cows. We enjoy doing business with all types of breeders, but we believe that our success is ultimately dependent on the success of the commercial cattleman. That's why traits like calving ease and docility are primary considerations in our evaluation of potential sires. At Select Sires, we are proud of our legacy of sires that excel for end product merit and we plan to continue this focus. We believe producers of high quality cattle have more opportunity to reap the rewards of their efforts now more than ever. The Select Sires beef team is deeply rooted in the beef industry and most of us have cattle of our own. We appreciate the value of traits like longevity, structure, fertility, fleshing ability and udder quality.

That's why cow families and maternal quality are scrutinized heavily in our search for young sires. Bottom line... Select Sires has assembled a lineup of sires with an unparalleled blend of traits necessary for your success.

At Select Sires we are very proud of the bulls we offer, but we are equally proud of the people who wear our brand. Whether it is your local sales representative or the beef specialist in your area, there is a beef expert waiting to assist you with sales and services such as mating decisions, estrus synchronization, calf marketing and other opportunities to improve your cow herd. On the next page you will find a listing of Beef Specialists who are especially interested and informed in the beef program and can assist you with any question or need. At Select Sires, we take the responsibility of being your beef genetics supplier very seriously and believe it a privilege to be part of your success. We wish you a prosperous 2012 and thank you for your business.

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